This article includes a great example guide from our friends at Autumn Acres
It’s that time of year again! It’s time to start working on securing sponsorships for your Agritourism business. Sponsors can make a HUGE impact on your bottom line, not only from a product standpoint or for the services or funds they provide, but also from the cross-promotional marketing that normally occurs. Last year, we did a blog post, “14 Steps to Securing Sponsorships for Your Agritourism Venue”, which you can read here:
We wanted to follow that up this spring with a great example of a partner guidebook that’s been put together by one of our community members. A very special thank you goes out to the folks at Autumn Acres in Crossville, Tennessee, for giving us their permission to share this with the Agritourism Ideas community. You can listen to our podcast interview with them where we discuss their huge success with sponsorships here: http://www.agritourismideas.com/episode-40
Here are the three levels of sponsorship that they offer in the Partner Guidebook and what the sponsor receives in return.
Fields of Fun Partner
$350 Sponsorship | 10 Opportunities
Company logo will be displayed at one of ten checkpoints throughout the maze where visitors who visit the checkpoint can then turn in their card to your location for a discounted or free product or service
15 Free general admission passes to be used for customer appreciation or employee rewards ($150 value)
20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region
Company logo on all paid advertising media outlets (newspaper, publications, etc.)
Company logo on all direct mail and all print marketing
Company logo on 2015 Autumn Acres t-shirt design
Continuous loud speaker announcements advertising your company as our Fields of Fun Partner
Opportunity to provide signage that can be placed at the farm
Company logo and link to website will be placed on Autumn Acres website
Mentions on Facebook, Twitter and Instagram
Company name will be noted on a paid newspaper ad thanking our partners
Opportunity to display Autumn Acres promotional materials at your location
Attractions Partner
$1,500 Sponsorship | 10 Opportunities
An activity station will be named after your business. Opportunities include: Corn Cannon, Kids Corral, Hayride, Petting Zoo, Giant Tunnel Slide, Mega Jumping Pillow, or the Cow Train
75 Free general admission passes to be used for customer appreciation or employee rewards ($750 value)
Complementary use of space up to 3 times in the Commons Area for displays or products promotion
Signage with company logo will be displayed on or at the appropriate activity
20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region
Company logo on all direct mail and all print marketing
Company logo on 2015 Autumn Acres t-shirt design
Continuous loud speaker announcements advertising your company as our Attractions Partner
Opportunity to provide signage that can be placed at the farm
Company name listed on our “partner banner” to be used for promotional purposes
Company logo and link to website will be placed on Autumn Acres website
Mentions on Facebook, Twitter and Instagram
Company name will be noted on a paid newspaper ad thanking our partners
Opportunity to display Autumn Acres promotional materials at your location
Presenting Partner
$5,000 Sponsorship | 1 Opportunity
The 2015 corn maze will be named after your business
Company logo cut into the corn maze (within design parameters - see example below)
150 Free general admission passes to be used for customer appreciation or employee rewards ($1,500 value)
Special recognition in interviews and promotions
Unlimited complementary use of space in the Commons Area for displays or products promotion
20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region
Company logo and maze design distributed to 5,000+ email database
Company logo on all paid advertising media outlets (newspaper, publications, etc.)
Company logo on all direct mail and all print marketing
Commemorative framed aerial photo
Company logo on 2015 Autumn Acres t-shirt design
Continuous loud speaker announcements advertising your company as our Presenting Partner
Opportunity to provide signage that can be placed at the farm
Company name listed as the presenting partner on our “partner banner” to be used for promotional purposes
Company logo and link to website will be placed on Autumn Acres website
Mentions on Facebook, Twitter and Instagram
Company name will be noted on a paid newspaper ad thanking our partners
Opportunity to display Autumn Acres promotional materials at your location
Autumn Acres also offers sponsorships where goods or services are exchanged rather than cash. You can find out more on the podcast linked above. The PDF version of this guide (with great pictures and a map of their place) is available on their website: http://autumnacres.net/wp-content/uploads/2015/06/2015-Autumn-Acres-Sponsorship-Package.pdf
Thanks again to Autumn Acres for their permission in sharing this with our community!
#sponsorships #marketing #offseason #localbusiness #partnerships #Agritourism #socialmedia