Sponsors for your Agritourism Business


Sponsors for your Agritourism Business

This article includes a great example guide from our friends at Autumn Acres

It’s that time of year again! It’s time to start working on securing sponsorships for your Agritourism business. Sponsors can make a HUGE impact on your bottom line, not only from a product standpoint or for the services or funds they provide, but also from the cross-promotional marketing that normally occurs. Last year, we did a blog post, “14 Steps to Securing Sponsorships for Your Agritourism Venue”, which you can read here:

http://www.agritourismideas.com/single-post/2016/1/18/14-Steps-to-Securing-Sponsorships-for-Your-Agritourism-Venue

We wanted to follow that up this spring with a great example of a partner guidebook that’s been put together by one of our community members. A very special thank you goes out to the folks at Autumn Acres in Crossville, Tennessee, for giving us their permission to share this with the Agritourism Ideas community. You can listen to our podcast interview with them where we discuss their huge success with sponsorships here: http://www.agritourismideas.com/episode-40

Here are the three levels of sponsorship that they offer in the Partner Guidebook and what the sponsor receives in return.

Fields of Fun Partner

$350 Sponsorship | 10 Opportunities

  • Company logo will be displayed at one of ten checkpoints throughout the maze where visitors who visit the checkpoint can then turn in their card to your location for a discounted or free product or service

  • 15 Free general admission passes to be used for customer appreciation or employee rewards ($150 value)

  • 20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region

  • Company logo on all paid advertising media outlets (newspaper, publications, etc.)

  • Company logo on all direct mail and all print marketing

  • Company logo on 2015 Autumn Acres t-shirt design

  • Continuous loud speaker announcements advertising your company as our Fields of Fun Partner

  • Opportunity to provide signage that can be placed at the farm

  • Company logo and link to website will be placed on Autumn Acres website

  • Mentions on Facebook, Twitter and Instagram

  • Company name will be noted on a paid newspaper ad thanking our partners

  • Opportunity to display Autumn Acres promotional materials at your location

Attractions Partner

$1,500 Sponsorship | 10 Opportunities

  • An activity station will be named after your business. Opportunities include: Corn Cannon, Kids Corral, Hayride, Petting Zoo, Giant Tunnel Slide, Mega Jumping Pillow, or the Cow Train

  • 75 Free general admission passes to be used for customer appreciation or employee rewards ($750 value)

  • Complementary use of space up to 3 times in the Commons Area for displays or products promotion

  • Signage with company logo will be displayed on or at the appropriate activity

  • 20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region

  • Company logo on all direct mail and all print marketing

  • Company logo on 2015 Autumn Acres t-shirt design

  • Continuous loud speaker announcements advertising your company as our Attractions Partner

  • Opportunity to provide signage that can be placed at the farm

  • Company name listed on our “partner banner” to be used for promotional purposes

  • Company logo and link to website will be placed on Autumn Acres website

  • Mentions on Facebook, Twitter and Instagram

  • Company name will be noted on a paid newspaper ad thanking our partners

  • Opportunity to display Autumn Acres promotional materials at your location

Presenting Partner

$5,000 Sponsorship | 1 Opportunity

  • The 2015 corn maze will be named after your business

  • Company logo cut into the corn maze (within design parameters - see example below)

  • 150 Free general admission passes to be used for customer appreciation or employee rewards ($1,500 value)

  • Special recognition in interviews and promotions

  • Unlimited complementary use of space in the Commons Area for displays or products promotion

  • 20,000 Full color brochures with your logo to be distributed throughout the entire Upper Cumberland region

  • Company logo and maze design distributed to 5,000+ email database

  • Company logo on all paid advertising media outlets (newspaper, publications, etc.)

  • Company logo on all direct mail and all print marketing

  • Commemorative framed aerial photo

  • Company logo on 2015 Autumn Acres t-shirt design

  • Continuous loud speaker announcements advertising your company as our Presenting Partner

  • Opportunity to provide signage that can be placed at the farm

  • Company name listed as the presenting partner on our “partner banner” to be used for promotional purposes

  • Company logo and link to website will be placed on Autumn Acres website

  • Mentions on Facebook, Twitter and Instagram

  • Company name will be noted on a paid newspaper ad thanking our partners

  • Opportunity to display Autumn Acres promotional materials at your location

Autumn Acres also offers sponsorships where goods or services are exchanged rather than cash. You can find out more on the podcast linked above. The PDF version of this guide (with great pictures and a map of their place) is available on their website: http://autumnacres.net/wp-content/uploads/2015/06/2015-Autumn-Acres-Sponsorship-Package.pdf

Thanks again to Autumn Acres for their permission in sharing this with our community!

#sponsorships #marketing #offseason #localbusiness #partnerships #Agritourism #socialmedia

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