It is easy as small business owners to get tunnel vision or a jaded perspective on what our guests want, what is working well, and where we need to improve. It is also easy to get complacent in areas that are not our passions or areas of expertise and since they are working “well enough” they don’t get the attention they sometimes need. A fresh perspective from our guests can help us to see any blind spots that need our attention.
The best way to do this is through a survey. Today we are going to talk about the different ways to conduct surveys and what questions we should ask.
We all know the power of social media and the key role that it should play in our marketing strategy. One drawback with social media is that you don’t own the platform so you are at the mercy of whatever company is behind it. They could change what they let you do, who you are able to connect with, charge for things that used to be free, or even just go out of business when the newest platform comes out.
Facebook has been a good example of this. We have all built up these great networks of people that like our page but Facebook has now decided that we will have to pay if we want more than just a handful of people to see our...