This article will focus on those things you can do during the long off-season to keep your guests engaged and looking forward to when your doors are open again.

Last week, we talked about whether or not printed marketing materials are a thing of the past. Although I believe printed materials still play a key part in an aggressive marketing campaign, there is no denying that our digital marketing efforts are now a better way to reach our customers in a very targeted fashion. As we transition more and more to digital marketing, it is critical that you have a way to tell what is working and what is not. That is where website analytics becomes a critical component to analyzing where your website traffic is coming from. For those not familiar with website analytics, it is simply a web-based dashboa...

Our website continues to be that anchor point to a successful marketing campaign.  Guests need a place to go to get detailed information about your business.  You may use things like Social Media, paper coupons, digital billboards, email campaigns, and more to get the word out about your business but nearly all of your marketing efforts will be done with the intention of driving that traffic back to your website where they can get all the information they need.  It is critical that your website have some key design elements to make the user experience the best it can be and to effectively communicate what your business is all about....