Long lines are one of those things we consider a “good problem to have”.  Unfortunately, long lines can be a frustration for your guests and not a good way to start their fun day at the farm.  Here are some tips to keep those lines moving.

1. Good Signage

Be sure you have easy-to-read signs at your check-in area.  Not just at the cash register but in several places that can be easily seen from the lines so customers can be more prepared when it is their turn to pay. 

2. Limited Options

Keep it Simple.  Don’t have too many combo packages or options.  Studies have shown that limiting options to 3 or less is the sweet spot in situati...

In today’s post we need to deal with a tedious, but important part of any agritourism venture. It’s that part of your business that will cause you problems from day one and your guests will notice as soon as they arrive. It’s that area of your business that makes no money in itself, but allows for you to be very successful! It can be your greatest asset or the source of your downfall. Sounds serious right? It is your parking lot.

One of the greatest stress factors for any guest begins when they arrive and attempt to enter your venue. You have heard it said that “you never get a second chance to make a first impression”? Your parking area...

Last week, we talked about whether or not printed marketing materials are a thing of the past. Although I believe printed materials still play a key part in an aggressive marketing campaign, there is no denying that our digital marketing efforts are now a better way to reach our customers in a very targeted fashion. As we transition more and more to digital marketing, it is critical that you have a way to tell what is working and what is not. That is where website analytics becomes a critical component to analyzing where your website traffic is coming from. For those not familiar with website analytics, it is simply a web-based dashboa...