We all know the power of social media and the key role that it should play in our marketing strategy.  One drawback with social media is that you don’t own the platform so you are at the mercy of whatever company is behind it.  They could change what they let you do, who you are able to connect with, charge for things that used to be free, or even just go out of business when the newest platform comes out. 

Facebook has been a good example of this.  We have all built up these great networks of people that like our page but Facebook has now decided that we will have to pay if we want more than just a handful of people to see our...

With things like Facebook ads, Twitter followers, e-mail marketing lists, and other digital marketing options, we have options other than paying to have thousands of coupons, brochures and posters printed every year. Does that mean that printed material has become obsolete and should be removed from our marketing plan? Even though our digital marketing efforts should be one of the key components of our marketing plan, I personally think that printed material can still play a key part in our success if done correctly.

In our last blog post, we talked about the critical elements of your web design and how your website is the anchor of your marketing efforts (see that post here).  In this post, we are going to talk about the crucial role social media plays in getting the word out to our target audience about our great agritourism business.  Here is a brief rundown of the current major players in social media:

Data from 2015 Pew Research Center Report

Facebook – Still the king of social media even though many of the younger crowd have migrated over to or added other social media platforms to their usage.  The latest statistics indicate that 72% of al...