We all know the power of social media and the key role that it should play in our marketing strategy. One drawback with social media is that you don’t own the platform so you are at the mercy of whatever company is behind it. They could change what they let you do, who you are able to connect with, charge for things that used to be free, or even just go out of business when the newest platform comes out. Facebook has been a good example of this. We have all built up these